Shortcuts, Lies, and Good Lighting: the Fitness Industry Special


We know the lies that the industry tells us. We know tea alone won’t make us thin, and we know we can’t get a six-pack without losing body fat. Even then genetics will have something to say about it. We know strength training won’t make women bulky. We know you can’t add 100lbs to a lift without consistent training. Or that body weight kickbacks won’t sculpt our glutes.

As a society we continue to buy into these ideas because they’re quick and easy. We buy into them, so they keep supplying them. Fast results, only one minute, get this NOW. We hear the phrase all the time: there’s no easy fix. So why do we keep falling for the easy fixes? Why the hell are we buying skinny tea? (and I mean we. I have some in my desk reminding me of this lesson I learned the hard way.)

Getting stronger, losing weight, getting faster or gaining endurance: all of these things take consistency over time. If you want to have muscle definition in your arms you’re going to have to train them consistently over time and lose body fat. If you want to lose weight you’re going to have to consistently be in a caloric deficit. If you want to gain endurance you’re going to have to be consistent with your conditioning. I cannot tell you how many people come to me wanting a way to reach whatever goal they have. And the reason they haven’t reached their goal yet isn’t because they’ve given it all they’ve got and they just weren’t good enough. It’s because they’ve failed to be consistent. It’s a story I hear over and over. I want to reiterate that. It’s not because they haven’t been good enough.

It takes work. It takes work especially when the point comes where results are stagnant and it feels endless. It’s easier and more motivating in the beginning when results are evident and the effort is seemingly paying off. But people so commonly get bored and frustrated when they hit a plateau, and they think their goal will never be achieved. It’s at this very point that consistency is needed more than ever. It’s also at this point where the industry’s lies tend to look more appealing. Because we’re tired of trying and we feel defeated. So we turn to the intense program or the drastic diet and suddenly results start pouring in again. For about a week. Then we all burn out and slip back to square one.

And then there are methods that do work for some people, and suddenly they become the only method that works. You have to eat clean to get shredded. Paleo is the only way to go. Flexible dieting is the best. Eat meat. Don’t eat meat. Count macros. No gluten. Sugar is the devil. Sugar is fine in moderation. Volume training. Intensity training. Every damn day. Rest days. Cheat days. These are all lies, too, to an extent. There is no single approach to diet and training. Certain methods will fit into some people’s lives, while those same methods might conflict with others’. As soon as someone preaches that their method is the only effective method, it’s just as much a sham as the quick fix.


I think my motivation to write this is from watching people (and myself) fall for gimmicks and shortcuts or take on board whatever someone with a fit body in good lighting tells them to do without question. These lies win over and over again when the answer is and always will be: time, consistency, and effort. We’re not talking three weeks, either. We’re talking three years, thirty years. People can’t start truly reaching their goals until they accept this fact. I couldn’t start truly establishing my goals until I accepted this fact. The time wasted on these temporary results is time that could have been put towards long term achievements.

Figure out your goals and find your passion. Study the process. Ask questions. Put down the fitness magazine and train hard, and then train hard again.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s